How to foster innovation in large corporations: The Helvetia Kickboxing approach
As one of our first and most long-standing corporate partners, we support Helvetia in its innovative activities. The insurance provider has been part of our Kickbox family for almost three years. Now, Helvetia CEO, Philipp Gmür, commented on the successful cooperation in an interview with the St. Gallen Business Review and explained how to promote inventive thinking in large organisations, how employees at Helvetia can become entrepreneurs with their own company and what this has to do with kickboxing.
Terms such as “agility” and “changeability” as well as the opportunity to pursue novel ideas are primarily associated with start-ups and young companies. Nevertheless, I am convinced that there is room for entrepreneurial freedom, especially in a large company. Employees and the organization can benefit from this in equal measure. When it comes to innovation and progress, the focus is usually placed on external investments and partnerships. One important source of innovation is forgotten too quickly: it lies within the company itself, in its own employees. And it is worthwhile to rely on them. Our experience shows this, and at the same time it is reflected in the motivation of our employees, who want to be actively involved in the development process.
Have the courage to try new things
At Helvetia, we have therefore created a structure as part of the helvetia 20.20 strategy that allows our employees to pursue, elaborate, and further develop their own innovative projects: the Helvetia Kickboxing program. Together with the start-up incubator Bluelion, which is committed to promoting entrepreneurship in Switzerland, we have established this tool at Helvetia. The aim is to drive forward promising projects, support their implementation, and promote the entrepreneurial thinking of our employees. And with success: The Kickbox program has shown a positive effect on the spirit of innovation within Helvetia. Twice a year, five to ten so-called “red kickboxes” are awarded to various employees to help them further develop the innovative projects they submit. The red kickboxes mark the start of a two-month project phase during which the project is validated and elaborated. During this time, the participants receive training in innovative working methods and coaching, in addition to a small budget, and around 20% of their working time. Just give it a try, is the motto. I am always enthusiastic about the creative, novel approaches – and also about the courage our employees display when they present them to an audience.
From the Kickbox to entrepreneurship
After two months of intensive idea testing, the results are presented to an internal jury. If the project receives approval, the idea contributors receive a blue kickbox to concretize the idea for another six months and check its feasibility. In this further development and learning process, employees can gain valuable insights and are enabled to tackle ideas and the implementation themselves. In this way, our Kickbox program makes an important contribution to establishing an innovative corporate culture. The end goal is to secure a golden kickbox. Those who achieve this can pilot their business idea in a long-term setup. At the end of the process, it is possible to spin off your business into your own company or implement the project in Helvetia’s core business. Various start-ups have already emerged from Helvetia. The most recent example is Adresta. This young company makes all the important stations of a watch accessible to manufacturers, dealers, and buyers on a blockchain.
Our kickboxing projects are thematically very diverse: from technologies such as blockchain to insurance-related developments to, for example, a platform of virtual art galleries, there is room for everything. Since complementary topics are promoted alongside innovations in the core business, all employees can actively participate in the company’s innovation process and make their contribution to the further development of Helvetia The kickboxing projects show that many good ideas are slumbering in our employees and that they surely know how to make use of entrepreneurial freedom. I am therefore convinced that there is still a lot of potential for inventiveness left to explore in our ranks.
This article was originally published in the St. Business Review. You can find the full article on their website.
Find more information about our kickbox program here.